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Silver began his role as post-it pad development with a "Polymers for adhesives" in 3M'‘s Central Research Laboratories
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Dr. Spencer Silver discovers a unique, repositionable adhesive while working as a Senior Scientist in 3M's Corporate Research Lab.
Silver shops his adhesive around to other 3M scientists, trying to discover a problem that the adhesive can solve. -
Trapped by the idea of insisting on the adhesive shoud be an unbreakable one,The post-it are considered to be useless, and the support began to drift away.
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Nicholson are asigned to be the leader of the new venture team of commercial Division Laboratory. 3M had the policy of use 25% of each division's money on the products being invented within 5 years. Post-it in this way get new resourses.
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While singing in his church choir, Art Fry, another 3M scientist, tires of losing his place in the hymnal. He dreams of a bookmark that's lightly adhesive. Then he remembers Silver's adhesive, and his dream begins to become real. So, taking advantage of a 3M policy known as the "bootlegging" policy, Fry used a portion of his working hours to develop a solution to his problem.
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The marketing department had gone out of the habit of dealing directly with customers . Major because of this, the market test failed in 4 cities.
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Fry overcomes manufacturing obstacles to produce enough Post-it Notes to supply 3M's corporate headquarters, and 3M employees are soon hooked.
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After test markets show mixed reactions to Post-it Notes, marketers realize that the secret to success depends upon sampling the product. Marketers travel to Boise, Idaho, to launch the famous sampling effort known as the Boise Blitz. After saturating the office supply industry with samples, an astonishing 90 percent of consumers who try the product say they'll buy it. The product is given the green light by management.
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Post-it Notes are introduced in 11 Western states with heavy sampling. The test is such a success, that consumers start shipping the notes to their co-workers in cities where the product is not yet available.
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Post-it Notes are introduced nationally in the United States. Lee Iacoca and other Fortune 500 CEOs write to say how much they love the product.
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Post-it Notes are introduced in Canada and Europe and later to the whole world.
