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The ground operators where the ground handler, they used to do everything for the event and make everything perfect. This new business was born thanks to them. -
Companies started to add custom parties and themed events, the term "destination management" was coined in 1972 by Phil Lee. -
Many of the companies flourished and expanded their roles in many ways and the new companies where bringing a lot of competition to many markets. -
There had been major shifts during this period and companies were competing for fewer dollars.
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Mergers and acquisitions, joint ventures, rollups, cooperative marketing agreements, and even franchise offerings changed the face of destination management.
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When the world was at its worst.
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The industry had become much more complex, with procurement, risk management and financial oversight driving much of the purchasing process.