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Hire Social Media Operator
At this point McGregor's should hire the person who will be leading up social media efforts. -
Create YouTube and Facebook
Create the initial sites. -
Daily "Non-Sales" interactions implemented
The social media operator should start to post to Facebook on a daily basis not focusing on sales related or even product related posts. (Product related posts should be made in addition, but not daily in order to avoid oversaturation.) -
The McGregor History video is developed and posted
The social media operator should post a video to Facebook and YouTube highlighting the company's history. -
Product of the week launched
A product is featured each week presented in an educational manner -
First McGregor Event marketed through Facebook
McGregor should market one of their annual events through Facebook. Possibly inviting those on Facebook who would not usually be invited to the event. -
McGregor Fair Promotion follow FB win...
McGregor should hold a drawing for a product or service for those who follow them on Facebook and sign up at the local fair. -
Audit of social media effectiveness
At this point an audit of social media's success as well as the effectivenss of a social media operator should be assessed. A new plan and timeline should be developed.
