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At this point McGregor's should hire the person who will be leading up social media efforts.
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Create the initial sites.
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The social media operator should start to post to Facebook on a daily basis not focusing on sales related or even product related posts. (Product related posts should be made in addition, but not daily in order to avoid oversaturation.)
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The social media operator should post a video to Facebook and YouTube highlighting the company's history.
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A product is featured each week presented in an educational manner
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McGregor should market one of their annual events through Facebook. Possibly inviting those on Facebook who would not usually be invited to the event.
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McGregor should hold a drawing for a product or service for those who follow them on Facebook and sign up at the local fair.
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At this point an audit of social media's success as well as the effectivenss of a social media operator should be assessed. A new plan and timeline should be developed.
