The History of Pop Tarts

Timeline created by Brandondon
  • Post creates idea of Pop tarts

    Post creates idea of Pop tarts
    In 1963, the Post Cereal Company announced their plans of "Country Squares" the original idea that Pop Tarts were based off of.
  • Kellogg's releases the "Pop Tart"

    Kellogg's releases the "Pop Tart"
    Just six months after Post announced "Country Squares" the Kelloggs Company released the Pop Tart. They created ther Pop Tarts to compete with the Post Cereal Company.
  • Frosted Pop Tarts created

    Frosted Pop Tarts created
    In 1967, frosted Pop Tarts were invented. After several tests, it was determined that frosting could withstand the extreme heats of a toaster, and it opened more room to create new flavors.
  • Milton The Toaster is Introduced

    Milton The Toaster is Introduced
    The Kelloggs Company introduced an advertisement featuring a toaster named Milton. However, this only lasted a short while as it was discontinued. In one commercial, it featured a child hugging Milton the Toaster, and they had to stop the commercials due to the fear of children copying the commercial.
  • Pop Tarts introduced in UK

    Pop Tarts introduced in UK
    In 1990, Pop Tarts were introduced in the UK. However, they failed to replicate their United States success. Today, the UK features its own unique flavors.
  • "Possible Risk of Fire" Law Suit

    "Possible Risk of Fire" Law Suit
    In 1992, the Kelloggs Company was sued by Thomas Nangle because his Pop Tart caught on fire in the toaster. Later studies showed that when left in the toaster for too long, Strawberry Pop Tarts can catch flame up to two feet high. Since then, Pop Tarts have a warning label on all packages.
  • 2.4 Million Pop Tarts airdropped in Afghanistan

    2.4 Million Pop Tarts airdropped in Afghanistan
    In 2001, the United States dropped 2.4 million Pop Tarts in Afghanistan as care packages for U.S. soldiers. Although the airdrop included other foods, Pop Tarts were the primary food.
  • Pop Tarts create "Crazy Good" ad campaign

    Pop Tarts create "Crazy Good" ad campaign
    The "Crazy Good" ad campaign was created in 2004, and it is still used today. It features "Crazy Good' kids, a singling lizard, and of course Pop Tarts. The kids often eat the Pop Tarts or scare them away.
  • Pop Tart Store opened in NYC

    Pop Tart Store opened in NYC
    In New York City, the Kelloggs Company leased a building to see if the world was ready for a full-time Pop Tarts Store. The store was intended to be temporary, but if it had success then it would be continued.
  • Pop Tarts store closed

    Pop Tarts store closed
    On the last day of 2010, the Pop Tarts Store known as "Pop Tarts World" was officially closed. The Kelloggs Company chose not to continue the store.
  • Period: to

    Pop Tart's History

    This timespan is from before Pop Tarts were even invented until late 2010 when the last major event in Pop Tarts took place.