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In August of 1997 in Scotts Valley, California, Netflix was created by Marc Randolph and Reed Hastings.
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- Started with 925 movie titles and 30 employees- 7- day rentals for $4, plus $2 shipping
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- Netflix introduces subscription model “Netflix Marquee” which allows users to rent up to four DVD’s at a time for $15.95 per month without late fees.
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Netflix worked out revenue sharing deals signed with Warner Brothers and Columbia film studios.
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A partnership with Best Buy gives exposure in the chain’s 1,800 stores
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-Netflix makes its initial public offering (IPO on Nasdaq under the ticker “NFLX” with 600,000 members in the US.) -Introduces “Netflix Life” a $13.95 per month plan for two discs at a time
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In 2003, Netflix gained their first million subscribers and obtained 15,000 DVD titles.
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In 2004, Netflix made the mistake of raising its plan to $21.95 for 3 DVD's, but as competition heightened, Netflix reducesd it's plan to $17.99 (Competition = Amazon and Blockbuster)
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The number of Netflix members rises to 4.2 million
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2007 was a big year for Netflix. They introduced video streaming to all compatable devices.
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In February, Netflix delivered their billionth DVD.
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- Netflix partners with consumer electronics companies to stream on the Xbox 360, Blu-ray disc players, and TV set-top boxes
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- First expansion to international markets- Canada - Netflix is available on the iPad, iPhone, and iPod Touch, the Nintendo Wii, and other internet connected devices
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-Netflix launches throughout Latin America and the Caribbean
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- Launched in Europe including the United Kingdom, Ireland, and in the Nordic Countries
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In 2013, Netflix launched one of its major original series, "House of Cards"
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Netflix launched another original series, "Orange is the New Black"
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-Launched in 6 new countries (Austria, Belgium, France, Germany, Luxembourg, and Switzerland
-Wins 7 creative Emmy Awards for House of Cards and Orange is the New Black-Has over 50 million members globally -
- New original series, Grace and Frankie is released -Making a Murder – new series is released
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February- Netflix is available in Cuba
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- Netflix premiers in Italy and Spain in October
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-Netflix releases Fourth- Quarter 2015 Financial Results -Degrassi: Next Class was released in all territories except Canada, Australia, and France
