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Ikea started as a compnay that sold small items such as fountin pens, lighter, and bidners, The business was run out of a kitchen and advertised through news letters.
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By adding funitue to the news letter it generated imediate sucess.
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IKEA founder sees the opportunity to sell furniture on a larger scale using a catalog. The IKEA catalog that we know today is born.
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This is an important moment in the development of the IKEA concept - for the first time customers can see and touch IKEA home furnishings before ordering them.
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competitors pressure for suppliers to boycott IKEA.
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The first IKEA store in Älmhult has 6,700 square meters of home furnishings! At the time, it is the largest furniture display in Scandinavia.
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The first IKEA restaurant opens in the IKEA store in Älmhult, Sweden.
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The first IKEA store outside Sweden opens in Oslo.
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The store's success leads to the opening of a self-serve warehouse - an important part of the IKEA concept is born.
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Switzerland became one of the first non-Scandinavin market
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IKEA expands into germany, the largets market for IKEA
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The IKEA Group develops an environmental policy to ensure that the company and its co-workers take environmental responsibility for all activities conducted within its business.
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Ingvar Kamprad retires from Group Management to become an advisor to the parent company INGKA Holding B.V. Anders Moberg becomes President and CEO of the IKEA Group.
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1994- year ended in over 4.5 Billion in sales
with a net margin of 8.4%
worked with over 2,300 Suppliers
In 70 Countries
with a range of 11,200 products -
Swedish TV documentry showed children in Pakistan working at weaving looms.
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After two years with Ikea Marianne is faced a tough decison.
