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Jan 1, 1472
First Printed Ad
The first ever printed advertiesment was printed in England; the handbill announces a prayer book for sale. -
First Product Advertiesment
The first prodict branding is developed, a dental toothpaste is displayed. -
First Newspaper Advertised
The first newspaper advertisment, an announcment seeking a buyer for Oyster Bay, Long Island estate, is published in the Boston News-Letter. The following image is the actual Boston newsleter. -
Appearance of Political Ads
In the beginning of the American Revolution, political ads appeared encouraging enlistment. -
First Lit Sign
The first advertiesment sign is lit in New York's Time Square. -
Birth of the Automobile
With the birth of the new automobile, there is a rise of billboard ads in the U.S. -
First Product Placement
The first product production placement occurs when when transport and shipping companies are mentioned in Jules Verne'e novel "Around The World In 80 Days." -
Direct Marketing is Introduced
Direct marketing is born when Sears sends out 8,000 handwritten postcards and recieves back 2,000 orders. -
First Celebrity Endoursment
The first celebrity endoursement occurs when silent-movie miscreant Fatty Arbuckle offurs "coclusive proof" that Murad cigarettes are the preference of men of cultivated taste. -
First "Sex Sells" Slogan
The first "sex sells" slogan is used in by Woodbury Soap Comany, meaning sex appeal is used to sell the particular brand of soap. -
American Association of Advertising
The American Association of Advertising Agencies is founded. -
First Commercail Radio Station
Frank Conrad founds the KDKA, the world's first commercail radio station. -
Roaring 20's
Consumeration of nonessential products is encouraged via rampant advertising during the "Roaring 20's." -
World War Propaganda
Advertiesment is "chock-full" with World War propaganda. -
First Offical TV Commercial
The first TV commercial is runs for Bulova Watch; the company pays $9 for a 20-second spot aired before a baseball game. -
Birth of Infomercials
The birth of the famous infomercials takes place, selling homes in San Diego. -
MTV
MTV network launches, advertising music artists 24/7; consumers tune in on commercials instead of buying product. -
Most Expensive TV Ad is Advertised
Applep sets a precedent at the Super Bowl with the most expensive TV ad. -
Period: to
Online Ads
Billions begin to invest in online advertisting. -
Pop-up/Pop-down Ads Appear
Pop-Up and Pop-Down Ads begin to appear on user's screens. They peek in 2003, at 8.7& of all online ads, earning 13 times more clicks than banners. -
Most Expensive Commercial
In 2002, the most expensive ad compaign is purchased by Pepsi. The 90 second commercial, hosted by Britany Spears, costs over $7.53 million! -
Online Advertising
Online advertising becomes a clear No. 2 in terms of budget priority for advertising worldwide, typically at the expense of print and radio.
