-
Joseph McVicker was born
to Irma McVicker and Cleo McVicker -
First uses
Composed of flour, water, salt, boric acid, and mineral oil, the product was first manufactured in Cincinnati, Ohio, U.S., as a wallpaper cleaner in the 1930s. -
Original Packaging
Play-Doh packaging was briefly illustrated with children in the mid-1950s -
Introduction of Playdough
Noah W. McVicker and Joseph S. McVicker introduced by Rainbow Crafts of Cincinnati in 1956 -
Educational Purposes
Play-Doh was demonstrated at an educational convention in 1956 and prominent department stores opened retail accounts -
Rainbow Crafts
In 1956, the McVickers formed the Rainbow Crafts Company to make and sell Play-Doh.Also in 1956, a three-pack of 7-ounce cans was added to the product line, and, after in-store demonstrations, Macy's of New York and Marshall Field's of Chicago opened retail accounts -
Inventors
Noah W. McVicker and Joseph S. McVicker -
New packaging
Play-Doh Pete, a smock and beret-wearing cartoonish boy -
Replaced a beret with a baseball cap
2002, Play-Doh Pete's beret was replaced with a baseball cap -
Advirtisement
Advertisements promoting Play-Doh on influential children's television shows in 1957 furthered the product's sales