Lover era fit

The Evolution of Taylor Swift’s Tour Style

  • The Beginning

    The Beginning
  • BB Dakota Star Lake Dress

    BB Dakota Star Lake Dress
    Taylor Swift is seen here in a blue BB Dakota Star Lake Dress (1) from Modcloth. This was one of the outfits worn by her on her first headlining tour, The Fearless Tour, in 2009.
  • Valentino Pre-Fall 2010 RTW Look 8

    Valentino Pre-Fall 2010 RTW Look 8
    Taylor Swift is seen here in a gown from the Valentino Pre-Fall 2010 RTW (2) collection. This was one of the outfits worn by her on The Speak Now World Tour in 2011. Swift wore it on the US leg of the tour while she performed her final song, "Enchanted".
  • Marina Toybina Custom Ensemble

    Marina Toybina Custom Ensemble
    Taylor Swift is seen here in a custom ensemble made by Marina Toybina (3) specifically for her 2013 tour, The Red Tour. The outfit copies that of a ringleader. Swift wore this while performing "We Are Never Ever Getting Back Together" with a circus stage theme to accompany it.
  • Asher Levine Custom

    Asher Levine Custom
    Taylor Swift is seen here in a custom Asher Levine ensemble (4) made specifically for her 2015 tour, The 1989 World Tour. It is a pink two-piece gown with LED lights sewn into it. Taylor wore this to perform "How You Get The Girl".
  • Jessica Jones Custom Gown

    Jessica Jones Custom Gown
    Taylor Swift is seen here in a custom Jessica Jones gown (5) made specifically for her 2018 tour, the reputation Stadium Tour. This was one of the outfits Swift wore this tour, and she wore it for her song "Don't Blame Me".
  • Joseph Cassell/Jessica Jones Custom Ensemble

    Joseph Cassell/Jessica Jones Custom Ensemble
    Taylor Swift wore this custom ensemble by Joseph Cassell and Jessica Jones (6) for her performance at Wango Tango in 2019. While this was not her own concert, she did not get a chance to tour her album Lover due to the COVID-19 pandemic. This was one of the few performances she did in support of the album.
  • What's Next?

    What's Next?
  • Notes

    Notes
  • Bibliography

    Bibliography