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Some of these critics joined to form the American Liberty League. Established in 1934, this organization included both industrialists and politicians. The Liberty League sought to teach respect for the rights of individuals and property and to underscore the importance of individual enterprise. All of these values, members claimed, were being undermined by FDR's large government programs.
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In 1937, an attempt by Roosevelt to “pack” the Supreme Court by adding new justices caused a backlash. Conservatives in both major political parties formed a coalition that opposed further New Deal legislation. Nevertheless, Republicans struggled to overcome Roosevelt's enduring popularity as President. Led by Roosevelt and later by Harry S Truman, the Democrats kept control of the White House for twenty years.
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With a campaign slogan that couldn't miss, "I like Ike," Eisenhower and his vice president, Richard M. Nixon, posted landslide victories in both 1952 and 1956. His moderate Republican policies helped him secure many victories in Congress, where Democrats held the majority during six of the eight years that Eisenhower was in the White House.
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Johnson also successfully painted his opponent, Republican Senator Barry Goldwater of Arizona, as a right-wing legislator who wanted to abolish the social welfare programs created in the 1930s (such as Social Security). LBJ advocated more such programs, and after 1965, instituted three: Medicare, Medicaid, and the War on Poverty. With these factors working for him, Johnson easily won the Presidency, carrying 44 of the 50 states and the District of Columbia.
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The sexual revolution was another source of conservative concern. The use of the new birth control pill encouraged promiscuity, critics said. Also, after the 1973 Supreme Court ruling in Roe v. Wade legalized abortion, anti-abortion forces launched a campaign to overturn that decision. The movement for gay and lesbian rights further angered many conservative Americans.
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The growing strength of conservatives in the Republican Party gave Ronald Reagan the GOP presidential nomination in 1980. During the campaign, Reagan seized on growing discontent. His attacks on incumbent Jimmy Carter's handling of the economy were particularly effective. Criticizing Carter's economic record, he poked fun at the President's use of technical language.