Swatch and Swedish Market Share By saqibashraf Jan 1, 1830 Beaume & Mercer Established Period: Mar 29, 1830 to Apr 2, 2015 Evolution of the Watch Industry Jan 1, 1832 Longines Established Jan 1, 1848 Omega Established Jan 1, 1874 Piaget Established Jan 1, 1881 Movado Established Jan 1, 1908 Rolex Established Jan 1, 1931 ASUAG Established - Rado, Tissot, Lognines Jan 1, 1946 Swiss Global Market Share ~ 80% Jan 1, 1951 Introduction of Disposable watch - US Time Jan 1, 1970 Swiss Global Market Share - 42% Jan 1, 1970 Introduction of Quartz Technology Jan 1, 1979 Seiko -22 million in annual production Jan 1, 1983 SMH - Hayek Takes Over Mar 1, 1983 SWATCH Introduced Jan 1, 1986 Citizen becomes global leader Jan 1, 1990 Swatch Collectors Club Mar 29, 1992 100 Million Sqatch Units Sold Dec 31, 1992 28 million spent on ads