Swatch and Swedish Market Share

By saqibashraf

  • Beaume & Mercer Established

  • Period: to

    Evolution of the Watch Industry

  • Longines Established

  • Omega Established

  • Piaget Established

  • Movado Established

  • Rolex Established

  • ASUAG Established - Rado, Tissot, Lognines

  • Swiss Global Market Share ~ 80%

  • Introduction of Disposable watch - US Time

  • Swiss Global Market Share - 42%

  • Introduction of Quartz Technology

  • Seiko -22 million in annual production

  • SMH - Hayek Takes Over

  • SWATCH Introduced

  • Citizen becomes global leader

  • Swatch Collectors Club

  • 100 Million Sqatch Units Sold

  • 28 million spent on ads

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