Strategic changes of TUI

By holpermilan

  • TUI Deutschland

    ... is bought by Michael Frenzel and his team.

  • Majority in Thomas Cook

    The TUI group acquired the majority of Thomas Cook, one of the biggest tourism services group.

  • Acquisition of Nouvelles Frontieres and Fritidsresor

  • TUI Air Management

  • Cost-cutting programme

  • Competition struggles to achieve economies of scale, increasing debt burden

  • TUI opens low-cost agency called "Touristik Express"

  • TUI enters Russia and China

  • Record year for tourism

    10.6% of total GDP consisted of tourism, number of tourists exceeded 800 million in the year

  • Virtual tour operator Touropa

  • TUI is biggest tour operator in Europe

  • TUI creates All-inclusive packages

  • TUI achieves 21% market share and dominates the tourism industry