2011

Starbuck's Global Expansion

  • First Starbuck's store in Seattle

    First Starbuck's store in Seattle
    The first store was situated at 102 Pike St., Seattle, Washington.
  • Period: to

    Starbuck's Global Expansion

  • Howard Schultz joins Starbuck's

    Howard Schultz joins Starbuck's
    Howard Schultz joins Starbuck's as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.
  • Howard Schultz travels to Italy...

    Howard Schultz travels to Italy...
    Howard travels to Italy, where he’s impressed with the popularity of espresso bars in Milan. He sees the potent ial to develop a similar coffeehouse culture in Seattle.
  • Founders of Starbucks test the coffeehouse concept ...

    Founders of Starbucks test the coffeehouse concept ...
    Howard convinces the founders of Starbucks to test the coffeehouse concept in downtown Seattle, where the f irst Starbucks® Caffè Latte is served. This successful experiment is the genesis for a company that Schultz founds in 1985.
  • The first Starbucks® Caffè Latte is served ...

    The first Starbucks® Caffè Latte is served ...
    Howard convinces the founders of Starbucks to test the coffeehouse concept in downtown Seattle, where the first Starbucks® Caffè Latte is served. This successful experiment is the genesis for a company that Schultz founds in 1985.
  • Howard founds Il Giornale ...

    Howard founds Il Giornale ...
    Howard founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks® coffee beans.
  • Total stores: 17 ...

    Total stores: 17 ...
    Il Giornale acquires Starbucks assets with the backing of local investors and changes its name to Starbucks Corporation. Opens in Chicago and Vancouver, Canada.Total stores: 17
  • Total stores: 33 ...

    Total stores: 33 ...
    Offers full health benefits to eligible full‐ and part‐timeemployees.
    Total stores: 33
  • Total stores: 55 ...

    Total stores: 55 ...
    Total stores: 55
  • Total stores: 84 ...

    Total stores: 84 ...
    Starbucks expands headquarters in Seattle.Total stores: 84
  • Total stores: 116 ...

    Total stores: 116 ...
    Becomes the first privately owned U.S. company to offer astock option program that includes part‐time employees.
    Opens first licensed airport store at Seattle’s Sea‐Tac International Airport.
    Total stores: 116
  • Total stores: 165 ...

    Total stores: 165 ...
    Completes initial public offering (IPO), with common stock being traded on the NASDAQ National Market under the trading symbol SBUX.T
    otal stores: 165
  • Total stores: 272 ...

    Total stores: 272 ...
    Opens roasting plant in Kent, Wash. Announces first two‐for‐one stock split.
    Total stores: 272
  • Total stores: 425 ...

    Total stores: 425 ...
    Total stores: 425
  • Total stores: 677 ...

    Total stores: 677 ...
    Begins serving Frappuccino® blended beverages. Introduces Starbucks® super‐premium ice cream. Announces second two‐for‐one stock split. Opens roasting facility in York, Pa.otal stores: 677
  • Total stores: 1,015 ...

    Total stores: 1,015 ...
    Begins selling bottled Frappuccino® coffee drink through North American Coffee Partnership (Starbucks and Pepsi‐ Cola North America).Opens stores in: Japan (first store outside of North America) and Singapore.Total stores: 1,015
  • Total stores: 1,412 ...

    Total stores: 1,412 ...
    Establishes The Starbucks Foundation, benefiting localliteracy programs.Opens stores in: the Philippines.
    Total stores: 1,412
  • Total stores: 1,886 ...

    Total stores: 1,886 ...
    Acquires Tazo, a tea company based in Portland, Ore. Extends the Starbucks brand into grocery channelsacross the U.S.Launches Starbucks.com.Opens stores in: Malaysia, New Zealand, Taiwan, Thailandand U.K.Total stores: 1,886
  • Total stores: 2,498 ...

    Total stores: 2,498 ...
    Partners with Conservat ion Internat ional to promote sustainable coffee‐growing practices.Acquires Hear Music, a San Francisco–based music company.Announces third two‐for‐one stock split.Opens stores in: China, Kuwait, Lebanon and South Korea.
    Total stores: 2,498
  • Total stores: 3,501 ...

    Total stores: 3,501 ...
    Howard Schultz transit ions to chairman and chief global strategist, Orin Smith promoted to president and chief executive officer.Establ ishes l icensing agreement with TransFair USA to sel l Fairtrade cert if ied coffee in U.S. and Canada.Opens stores in: Australia, Bahrain, Hong Kong, Qatar, Saudi Arabia and United Arab Emirates.Total stores: 3,501
  • Total stores: 4,709 ...

    Total stores: 4,709 ...
    Introduces ethical coffee‐sourcing guidelines developed in partnership with Conservat ion Internat ional.Introduces the Starbucks Card, an innovat ive stored‐value card for customers to use and reload.Announces fourth two‐for‐one stock split. O
    pens stores in: Austria and Switzerland.
    Total stores: 4,709
  • Total stores: 5,886 ...

    Total stores: 5,886 ...
    Starbucks enters into licensing agreements with national Fair Trade organizat ions to sel l Fairtrade cert if ied coffee in the countries where Starbucks does business.Establ ishes Starbucks Coffee Trad ing Company (SCTC) in Lausanne, Switzerland.Opens stores in: Germany, Greece, Indonesia, Mexico Oman, Puerto Rico and Spain.Total stores: 5,886
  • Total stores: 7,225 ...

    Total stores: 7,225 ...
    Acquires Seattle Coffee Company, which includes Seattle’sBest Coffee and Torrefazione Italia coffee brands.Opens roast ing facil ity in Carson Val ley, Nev., and Amsterdam, Netherlands.Opens stores in: Chile, Cyprus, Peru and Turkey.
    Total stores: 7,225
  • Total stores: 8,569 ...

    Total stores: 8,569 ...
    Opens f irst Farmer Support Center in San Jose, Costa Rica. Releases Ray Charles, Genius Loves Company CD through acollaborat ion with Concord Records. Introduces Starbucks Coffee Master Program .
    Opens stores in: France.Total stores: 8,569
  • Total stores: 10,241 ...

    Total stores: 10,241 ...
    Jim Donald becomes president and chief execut ive off icer to replace ret iring Orin Smith.Acquires Ethos Water.Announces fifth two‐for‐one stock split.
    Opens stores in: Bahamas, Ireland and Jordan.
    Total stores: 10,241
  • Total stores: 12,440 ...

    Total stores: 12,440 ...
    Launches the industry’s first paper beverage cup containing post‐consumer recycled fiber, saving more than 75,000 trees each year.Opens stores in: Brazil and Egypt.
    Total stores: 12,440
  • Total stores: 15,011 ...

    Total stores: 15,011 ...
    El iminates al l art if icial trans fat and makes 2 percent mil k the new standard for espresso beverages.
    Opens stores in: Denmark, the Netherlands, Romania and Russia.Total stores: 15,011
  • Total stores: 16,680 ...

    Total stores: 16,680 ...
    Chairman Howard Schultz returns as chief executive officer.Acquires Coffee Equipment Company and its Clover® brewing system.Launches My Starbucks Idea, Starbucks first online community.Launches Pike Place RoastTM, which quickly becomes Starbucks top‐selling coffee.
    Opens stores in: Argent ina, Belgium, Bulgaria, Czech Republic and Portugal.Total stores: 16,680
  • Total stores: 16,635 ...

    Total stores: 16,635 ...
    Launches Starbucks VIATM Ready Brew Coffee.Opens East Africa Farmer Support Centre in Kigali, Rwanda.Launches myStarbucks and Starbucks Card iPhone apps and Starbucks Card Mobile payment.
    Opens stores in: Aruba and Poland.Total stores: 16,635
  • Total stores: 16,858 ...

    Total stores: 16,858 ...
    Expands digital offerings for customers with free unlimited Wi‐Fi, Starbucks Digital Network.

    Opens stores in: El Salvador, Hungary and Sweden.Total stores: 16,858
  • Total stores: 17,003

    Total stores: 17,003
    Celebrates 40th anniversary with updated brand ident ity and month of global community service. Opens stores in: Guatemala.Total stores: 17,003
  • Total stores: 17,651...

    Total stores: 17,651...
    Opens stores in: Costa Rica, Curacao, Finland, Morocco and Norway.
    Total stores: 17,651 (as of July 1, 2012)