Sports Marketing By purple people eater Jan 5, 1920 Babe Ruth sold to the New York Yankees Feb 14, 1920 National negro basball league established Oct 12, 1923 wilson sporting goods signs Gene Sarazen signed golfer Gene Sarazen to a deal that lasted till his death in 1999 Sep 30, 1927 Babe Ruth broke homerun record Jun 20, 1930 Jones wins the British Open shooting 291 for seventy-two holes, ten strokes lower than Walter Hagen's record-breaking score in 1924. Feb 8, 1936 first nfl college draft