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The continued dominance of Facebook, Instagram, Twitter, and YouTube (2017 onwards): These social media giants continued to dominate the landscape, attracting billions of users globally. They provided platforms for social interaction, content sharing, and news dissemination. -
Platforms like Twitch, YouTube Live, and Facebook Live gained popularity, allowing users to broadcast real-time video content and interact with their audiences, leading to the rise of online streaming communities. -
The spread of misinformation and the difficulty of verifying credible sources became a significant concern on social media platforms. Efforts were made to combat fake news through fact-checking initiatives and algorithm changes. Social media platforms played a pivotal role in political movements such as the #MeToo movement, climate activism, and protests worldwide. They provided a platform for marginalized voices, global conversations, and organizing collective action. -
Influencer marketing continued to grow as a powerful advertising and branding strategy. Micro-influencers, with smaller but more engaged audiences, gained prominence for niche marketing and authentic connections with followers. -
The General Data Protection Regulation (GDPR), implemented by the European Union in 2018, aimed to protect user data privacy. It imposed strict regulations on how companies handle and process personal data, impacting the practices of tech companies worldwide. -
AR and VR technologies became more prevalent, offering immersive experiences on social media platforms. Snapchat filters and Facebook's Oculus VR platform are notable examples of this integration. -
TikTok gained immense popularity, particularly among younger demographics, with its short-form video content and creative features. It became a platform for entertainment, creativity, and viral trends. -
Social media platforms increasingly integrated e-commerce features, allowing users to shop directly within the apps. Facebook Marketplace, Instagram Shopping, and Pinterest Buyable Pins are examples of this trend, enabling seamless transactions within the social media environment. -
The COVID-19 pandemic accelerated the reliance on social media for communication, remote work, and staying connected with loved ones. Social media platforms became essential for sharing information, combating misinformation, organizing relief efforts, and fostering a sense of community during times of physical distancing. -
Elon Musk purchased Twitter and take control of the platform. His actions bring into question the practice of censorship and free speech and the ultra rich's role in controlling information.