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The very first SNICKERS Bar, allegedly named after a horse, was manufactured in Chicago and sold for five cents.
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Fun Size SNICKERS is created, followed by an increase in satisfaction levels worldwide.
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SNICKERS is an official sponsor of the 1984 LA Olympic Games.
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The SNICKERS Ice Cream Bar is introduced.
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SNICKERS is called the Marathon Bar in the UK from 1967-1990.
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The award-winning “You’re not you when you’re hungry” campaign is created.
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SNICKERS passes $1 Billion in sales in the US.
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SNICKERS Brownie flavors are born.