Shift By facebooker_1365691764 Jun 1, 2011 Assumed Start Find finances, locate programmers, start production Period: Jun 1, 2011 to Jul 31, 2011 Programming for iOS Period: Jun 1, 2011 to Jul 31, 2011 Programming Backend Period: Jun 1, 2011 to Jul 31, 2011 Programming for Android Jul 1, 2011 Start Advertising Aug 1, 2011 Launch Product in UK take feedback, check conditions, fix bugs, on iTunes and Android market Period: Aug 1, 2011 to Aug 31, 2011 Fix Bugs Period: Nov 1, 2011 to Nov 30, 2011 Program BB OS App Period: Nov 1, 2011 to Nov 30, 2011 Updates to iOS & Android Dec 1, 2011 Launch BB/WP7 OS version & Updates to all other OSs Apr 2, 2012 EU Launch Period: Nov 1, 2012 to Dec 31, 2012 Upgrade Back end Dec 1, 2012 Global Launch Period: Feb 1, 2013 to Mar 1, 2013 Develop Other OS Mar 1, 2013 Launch for all OS Aug 1, 2013 Market Saturation, Shrinking Demand
