-
Period: to
May - Preparation
Preparation -
Schedule meeting with the GPDA
Schedule meeting with the Grand Prix Drivers’ Association (“GPDA”) to take place in Genk or Monaco during the F1 summer break in August. -
ISE Driver Representation
Customize/Extend ISE Driver Representation Agreements to previously scouted drivers we expect to comprise the CC pilot roster. -
Pitch Brand Sponsors
Queue pitch meetings with potential brand partners:
*Driver, Team, Track, and Event Sponsors. -
Finalize Engine IP Strategy
Finalize engine IP inventive concept disclosure form/patent filing strategy. -
Period: to
June - Pull-Together
Pull-Together -
Officially Reserve Genk Karting Track
Officially Reserve Genk Karting track for Oct. 9th – Nov. 5th -
Initial Signing Day
-
Scout/Lock Culmination Event, Las Vegas
Scout/Lock Nov. 13th “Culmination Event” locations in Las Vegas -
Secure Culmination Event Sponsors
Secure Culmination Event sponsor(s) for the
1. Combine-style Scouting Event,
2. Celebrity/Pro-Am/Protégé Relay Race for Charity, and
3. After party in Las Vegas -
Individual Brand Sponsorships
Partner ISE Motorsports clients with individual brand partners:
*Customize pitch materials, meet with corporate decision makers, pitch sponsorship packages, negotiate/execute contracts -
Create Drivers' Brand Image
Work with brand partners’ respective marketing teams to design their drivers’ helmets, racing suits, leisure/PT apparel, shoes, pit spaces, mechanics’ gear, bedroom décor, etc. and to plan VIP hospitality event participation. -
Scout & Sign Unidentified Drivers
Scout/sign yet unidentified drivers who will round out the inaugural CC roster
*Talent-rich/cash-poor and other underrepresented drivers on the F1 trajectory. -
Engage Celebrities & Personalities
Engage celebrities from film, music, TV, and other professional sports disciplines to participate in the Culmination Event. -
File New Engine IP Patent
Prepare/File new engine IP patent application -
“Put myself out of Business”
Produce/Distribute carburetor tuning videos designed to “put myself out of business” -
Streets of Chicago NASCAR Race
1st - 2nd VIP Brand Partner Hospitality Experience at the Streets of Chicago NASCAR race -
Period: to
July - Build
-
Assign Brand Sponsor Partnerships
Partner newly signed clients with their respective brand partners:
*Design their branded elements -
Onboard CC Administrative Staff
Officially engage/onboard CC administrative staff -
Partner Drivers' & Mechanics
Partner CC drivers with their individual mechanics. -
Order Custom Branded Collateral
Order custom tents, chassis sticker packages, racing suits, helmets, apparel, room décor, etc. -
Logistics & Resources for Vegas & Belgium
Scout/lock living locations and logistics resources in Belgium & Las Vegas -
Period: to
August - Engage
-
VIP Brand Partner Hospitality Experience
4th – 6th VIP Brand Partner Hospitality Experience at the Nashville IndyCar road race
*ALT: 26th - 27th at the World Wide Technology Raceway in Madison, IL (Near St. Louis) -
Period: to
INDYCAR Music City Grand Prix
Nashville, TN -
GPDA Meeting in Monaco
Convene with the GPDA to discuss the CC at a special meeting in Monaco -
Drivers' Paired with Pro-Driver Mentors
Partner CC roster with their pro-driver mentors from F1, IndyCar, NASCAR, WEC, IMSA, and WRC. -
Order all requisite CC equipment
-
Community Engagement Planning
Meal, PT, community engagement planning -
Logistics Planning
-
Safety Checks
-
Period: to
September - Preparation
-
Build/Test/Tune Engines
Build / Test / Tune Engines and other CC equipment -
Check-In: DocuSeries Progress & Docs
Progress report documentation procedures -
PR - Policy Publications
-
Dossier Data Visualization & Dissemination Strategy
Dossier Data Visualization & Dissemination Strategy -
Period: to
October - Execute
-
FIA Karting World Championship
Franciacorta, Italy -
Period: to
FIA Karting World Championship
FIA Karting World Championship in Franciacorta, Italy -
CC Move-In Day
**Room, Equipment, Apparel “reveal”
**Family Dinner -
Lights, Camera, Action!
Pilot the CC -
Period: to
Pilot the CC
Pilot the CC -
First Annual F1 Las Vegas Prix
Culmination Event that will pit them against their former teammates under the lights, in front of cameras, and in full view of skeptical scouts from the pinnacle level racing teams on which they ultimately want to compete. There, in the fishbowl that is Las Vegas, “The Scout” combine-style special event, the Celebrity/Pro-Am/Protégé Relay Race for Charity, and a private after party will all take place over the course of one potentially life changing day.