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(1KE) New Startup Partner Announcement
Purpose: Introduce Guest Speaker/Company & build buzz
Text: Short intro, expected launch dates, call to join -
Period: to
Lesson Creation
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Company & Instructor Introduction
Purpose: Give facetime to guest speaker, bring users to Guest Speaker's channel
Text: Info about company & speaker -
Period: to
Lesson hype-building
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Mini Post or Annoucement
Example title: "We're launching Agora Space 2.0 in two weeks!"
Example text: "After working hard for 3 years, we're finally ready to announce that on March 30th, you can download Agora Space 2.0. Here's what you need to know about the latest fixes…." -
Vocab of the day
Example title: "What is bikeshedding?"
Example text: "In the tech world bikeshedding means…… For example, JSON:API is trying to reducing bikeshedding for front-end developers by streamlining APIs." -
Tutorial Review, debug, or Walkthrough
Example Title: "How to debug a tutorial: Meteor + Google Maps walkthrough"
Example Text: "Fred from Agora Space explains how he debugged a meteor + google maps tutorial by…." -
Lesson Goes Live
Done by:
Option 1: Guest Speaker creates full lesson to their needs
Option 2: Guest Speaker provides branding material, 1KE creates draft lesson, Guest Speaker does finishing touches
Purpose: Build brand familiarity through teaching
Text: Highly visual written tutorial using Guest Speaker's branding (logos & images) that teaches user to make a finished product by the end of the course. Questions to test a user's understanding and a final challenge (ie to create the user's own website/tool) ar -
Period: to
Online event hype-building
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Favourite article
Example Title: "Why I love the new Fleep App"
Example Text: "Neat new tool by Fleep- might be hard to integrate to our current process but I'd love to try it out!" -
Period: to
OTO event hype building
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(1KE) Online Marketing Event
Done by: Eve & Online Partners (ie Webi)
Purpose: Student interaction & directing users to 1KE/Guest Speaker's 1KE channel
Text: Live QQ chat with the students -
(1KE) Online-to-offline camp
Done by: Eve & Offline University Partners
Purpose: Student interaction & directing users to 1KE/Guest Speaker's 1KE channel
Text: Live QQ chat with the students -
Walkthrough, or favourite article
Example Title: "How to debug a tutorial: Meteor + Google Maps walkthrough"
Example Text: "Fred from Agora Space explains how he debugged a meteor + google maps tutorial by…." -
Vocab of the Day
Example title: "What is bikeshedding?"
Example text: "In the tech world bikeshedding means…… For example, JSON:API is trying to reducing bikeshedding for front-end developers by streamlining APIs." -
Company Annnouncement
Example title: "We're launching Agora Space 2.0 in two weeks!"
Example text: "After working hard for 3 years, we're finally ready to announce that on March 30th, you can download Agora Space 2.0. Here's what you need to know about the latest fixes…."
