Q3 Red Zone Action Plan

  • Period: to

    Partnering

  • Debut of "Every Mac Every Time" DONE

    Runners bring both Apple Care and One to One, partnering with LotF or Influencers when APP or OtO is not included.
  • Formal redefinition of Expert mentoring DONE

  • 100% Business Team coverage during open hours HELP NEEDED

    60% of the time they're there every time. STILL NEEDED
  • Involve Influencers in implementation of RZ Meeting DONE

  • Reignition of LotF in Leadership Meeting ONGOING

  • Fully-attended Red Zone Meeting DONE

    • Theme: Back to Basics
    • Leader-Led
    • Primary talking points supported by Red Zone Influencers Josh Walden, Jacob Uribe, Jared Frederickson, and Jeremy Sudduth
    • Kristine to create and distribute Save the Date
  • Sharpening the LotF Blade

  • Change hourly read strategy

    Go from hourly "data blasts" to Mac-specific loyalty info and recognition.
  • New Personal Pickup Strategy

    All Personal Pickups placed into Mac iQueue when no Expert/Specialist available in order to clearly prioritize these customers. RZP to immediately involve LOTF when customer is checking in, all Mac PP's paired up with Experts/Mac Specialists.
  • LOTF and SL to self-identify at the top of all hours

  • Resharpening the LotF Blade

  • Re-establish Jared as Setup Driver

  • Send Influencers to Fashion Island

    First round: Josh Walden and Jacob Uribe
  • CONCEPT Implement "Houses"

    Create "houses" to replace "development teams", driving familiarity, sense of belonging and connection between team members.
  • Test Pilot Jaret as Family Room Driver

    Scheduled as additonal ETC, owns entire Setup/Cashwrap/ETC experience.