Pure Soul Promotional Plan- Lucy Pavelko

Traffic Builder

Oct 30, 2015

Have $10 sandwich pass that will give the passholder free sandwiches for a year

One Month

Period: Oct 30, 2015 to Nov 30, 2015

Coupon Plan

Nov 10, 2015

Give it away as a secondary to sandwich pass

Coupon

Nov 20, 2015

buy sandwich get large coffee free

incentive

Nov 30, 2015

lip sync battle, winner gets free sandwiches for year

sample

Nov 30, 2015

hand out samples of sandwiches to lip sync guests