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Buy 1 drink of any kind on the menu and get a second drink of the same price or lower free. They will be distributed by advertisement
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This plan will be featured on a paper that will be hand distributed at event and other stores to promote the sales. I selected this because it will spread the word quickly about the sales to save the business.
Also it will make it seem like the place to go for the screaming deal -
A free t-shirt give away featuring the pure soul logo at the cafe to draw in a crowd,
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At the cafe, on saturday mornings, the cafe will be giving small sample cups of the different drinks on the menu, to make the products more known.
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final "all age welcome" party with free coffee give aways, 1 per person.
