-
Brothers Rudolph and Adolf Dassler create the company "Gebruder Dassler Shuhfabrik" which is translated to Dassler Brother shoe factory.
-
The company created the first football cleat with screw in studs called "Super Atom". This marked their first mark in the football industry.
-
The company published their first logo with the brand name on it and a picture. This is the original Puma logo.
-
The Puma logo as we see today of the jumping cat is created. This Advances the brand because it makes people think they can be fast while wearing Puma shoes
-
Puma athletes Mary Peters, Great Britain (pentathlon), John Akii-Bua, Uganda (400m hurdles), Randy Williams, USA (long jump) and Klaus Wolfermann, West-Germany (javelin) all win gold in their respective competition at the Olympics in Munich, Germany.
-
A number of tennis players sponsored by Puma win grand slam titles, creating a big mark for Puma in the Tennis industry.
-
Teaming up with famous designers, Puma creates their first sneaker that is both fashionable, and athletic.
-
Puma signs Serena Williams to a sponsorship. A few years later she wins her first grand slam title, The US Open. This gave Puma a big jump in their sales.
-
Puma athlete Usain Bolt set the world record in both the 100 meter and 200 meter race at the Beijing Olympics.
-
Puma broadens their horizons when they acquire Cobra Golf, creating Puma Cobra golf company. This allows the company to reach out to even more customers.
