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Puma is created
Brothers Rudolph and Adolf Dassler create the company "Gebruder Dassler Shuhfabrik" which is translated to Dassler Brother shoe factory. -
First football cleat created
The company created the first football cleat with screw in studs called "Super Atom". This marked their first mark in the football industry. -
First Puma logo published
The company published their first logo with the brand name on it and a picture. This is the original Puma logo. -
Puma jumping cat logo as seen today is created
The Puma logo as we see today of the jumping cat is created. This Advances the brand because it makes people think they can be fast while wearing Puma shoes -
Puma's sponsered athletes win gold at the olympics
Puma athletes Mary Peters, Great Britain (pentathlon), John Akii-Bua, Uganda (400m hurdles), Randy Williams, USA (long jump) and Klaus Wolfermann, West-Germany (javelin) all win gold in their respective competition at the Olympics in Munich, Germany. -
Puma dominates in tennis industry
A number of tennis players sponsored by Puma win grand slam titles, creating a big mark for Puma in the Tennis industry. -
Puma creates first fashion/athletic sneaker
Teaming up with famous designers, Puma creates their first sneaker that is both fashionable, and athletic. -
Puma signs tennis legend Serena Williams
Puma signs Serena Williams to a sponsorship. A few years later she wins her first grand slam title, The US Open. This gave Puma a big jump in their sales. -
Usain Bolt sets 100, and 200 meter world record
Puma athlete Usain Bolt set the world record in both the 100 meter and 200 meter race at the Beijing Olympics. -
Puma gets into golf industry
Puma broadens their horizons when they acquire Cobra Golf, creating Puma Cobra golf company. This allows the company to reach out to even more customers.
