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In the mid-1920s, actor Lon Chaney was one of the first to use special effects makeup by creating his own looks for movies like The Hunchback of Notre Dame, Phantom of the Opera, and many other films.
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With tons of monster movies coming out the world of prosthetic makeup started to rise.
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Jack Pierce was seen as a pioneer in special effects makeup. He created creatures for Frankenstein (1931), Dracula (1931), The Mummy (1932) and The Wolf Man (1941).
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The Wizard of Oz came out causing latex foam use becoming a thing in th industry.
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With movies like the Exorcist the makeup effect began a lot more explict and gory to make it feel more real.
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We see tons of these prosthetic effects used in movies/tv shows/etc, and with these effects we get a realistic feel that without the makeup we could have never achieved.