Pregnant Youth Mobile app - DRAFT (Subject to change) By ButtercupD Period: Apr 15, 2011 to Apr 27, 2011 CONDUCT RESEARCH ON TEEN PREGNANCY, AUDIENCES & GATHER STATS Period: Apr 22, 2011 to May 7, 2011 IDENTIFY MOBILE APP DEV AGENCIES & CREATE/DISTRIBUTE RFP Apr 25, 2011 Identify target audiences Period: May 8, 2011 to May 21, 2011 REVIEW RFP RESPONSES AND SELECT VENDOR Period: May 15, 2011 to May 30, 2011 DEVELOP WEB_BASED DISTRIBUTION POINT AND MARKETING STRATEGY FOR MOBILE AWARENESS May 20, 2011 Develop creative brief Period: May 20, 2011 to May 27, 2011 ANALYSIS Period: May 21, 2011 to Jul 30, 2011 IMPLEMENTATION & DESIGN OF MOBILE APP Period: Jul 6, 2011 to Jul 20, 2011 APP QA/TESTING Period: Jul 25, 2011 to Jul 29, 2011 LAUNCH & MARKETING/PROMOTION Period: Aug 1, 2011 to Nov 30, 2011 OUTREACH PROGRAM