Pregnant Youth Mobile app - DRAFT (Subject to change)

CONDUCT RESEARCH ON TEEN PREGNANCY, AUDIENCES & GATHER STATS

Period: Apr 15, 2011 to Apr 27, 2011

IDENTIFY MOBILE APP DEV AGENCIES & CREATE/DISTRIBUTE RFP

Period: Apr 22, 2011 to May 7, 2011

Identify target audiences

Apr 25, 2011

REVIEW RFP RESPONSES AND SELECT VENDOR

Period: May 8, 2011 to May 21, 2011

DEVELOP WEB_BASED DISTRIBUTION POINT AND MARKETING STRATEGY FOR MOBILE AWARENESS

Period: May 15, 2011 to May 30, 2011

Develop creative brief

May 20, 2011

ANALYSIS

Period: May 20, 2011 to May 27, 2011

IMPLEMENTATION & DESIGN OF MOBILE APP

Period: May 21, 2011 to Jul 30, 2011

APP QA/TESTING

Period: Jul 6, 2011 to Jul 20, 2011

LAUNCH & MARKETING/PROMOTION

Period: Jul 25, 2011 to Jul 29, 2011

OUTREACH PROGRAM

Period: Aug 1, 2011 to Nov 30, 2011