Gary thuerk "The father of spam" sent out his first unsolicitated mass email in history (To over 400 customers using the Arpanet).
His first Spam message made him become the first e-marketer
The first spam email Gary Thuerk sent out was to West coast customers to sell DEC new machines, thus making him the first e-marketer.
Spam was now known for its other uses
Due to Gary's unsolicitated mass email in 1978, just this gave the idea to many businesses as well as lawyers who during this year emailed every user in Arizona spam (UUNet)
Gary made a vast amount of money through spamming
At this point Gary Thuerk stated that he made about $13-$14 million dollars worth by just selling DEC machines and mass marketing products through spam messaging.
Practice Project Started
Project work days
Changed business computing
To this day many businesses still send "Spam" to people trying to sell their product(s). So all in all, Gary Thuerk changed the business computing in ways he never thought he would by just sending an unsolicitated mass email back in 1978.