Pepsi Timeline By heifneram 1898 Pepsi Founded 1898 Pepsi was created 1898 First Logo 1903 First Advertisement 1905 Second Logo 1906 Third Logo 1906 First Slogan "The Original Pure Food Drink" 1906 Registered in Canada 1907 Registered in Mexico 1909 Second Slogan "A bully drink...refreshing, invigorating, a fine bracer before a race." 1920 Third Slogan "Drink Pepsi-Cola. It will satisfy you." 1923 Pepsi goes bankrupt 1931 Giant candy company Loft, Inc. buys Pepsi-Cola. 1932 Registered in Argentina 1934 Caleb Bradham, the founder of Pepsi-Cola, dies. 1935 Moves operations to Long Island, New York. 1938 Registered in Soviet Union 1939 Pepsi-Cola elects Walter S. Mack Jr. as its President. 1940 Mountain Dew was created 1940 Fourth Logo 1949 The slogan "Why Take Less When Pepsi's Best?" appears. 1950 Fifth Logo 1962 Sixth Logo 1964 Diet (Zero Sugar) Pepsi was created 1964 Introduces Diet Pepsi. 1973 Seventh Logo 1984 Michael Jackson stars in the first two commercials 1991 Lipton Iced Tea teamed up with Pepsi 1991 Eighth Logo 1994 Starbucks and Pepsi teamed together 1994 Pepsi created Aquafina 1994 Adds expiration dates to all products. 1998 Pepsi acquired Tropicana and Dole 1998 Ninth Logo 2000 Pepsi acquired Sobe teas and Elixirs 2001 Pepsi acquired Gatorade 2001 Britney Spears joins the Pepsi family and sings her own version of "Joy of Pepsi." 2002 Pepsi acquired Propel 2003 Tenth Logo 2004 Introduces new brand Pepsi EDGE, with the same taste but half the sugar, carbs and calories of normal colas. 2006 Pepsi acquired Naked juice and Izze 2007 Pepsi Max was created 2008 Pepsi acquired TAZO tea 2019 Todays Logo