Pepsi Timeline

  • Pepsi Founded

    Pepsi Cola is created in 1898, chemist Caleb Bradham created Pepsi-Cola, a carbonated cola drink crafted to refresh and energize customers of his New Bern, NC, drugstore.
  • Pepsi Founded

    Pepsi Founded
    PEPSI-COLA CREATED
    In 1898, chemist Caleb Bradham created Pepsi-Cola, a carbonated cola drink crafted to refresh and energize customers of his New Bern, NC, drugstore. Today the Pepsi trademark includes Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT.
  • Pepsi created Mountain Dew

    Created in Tennessee in the late 1940s, Mountain Dew quickly became a regional favorite for its one-of-a-kind citrus taste. We acquired the brand in 1964 and it has since become the No. 1 flavored carbonated soft drink in measured channels in the US.
  • Pepsi created Mountain Dew

    Pepsi created Mountain Dew
    MOUNTAIN DEW CREATED
    Created in Tennessee in the late 1940s, Mountain Dew quickly became a regional favorite for its one-of-a-kind citrus taste. We acquired the brand in 1964 and it has since become the No. 1 flavored carbonated soft drink in measured channels in the US.
  • NO-CALORIE DIET PEPSI

    NO-CALORIE DIET PEPSI
    Pepsi became the first national cola to offer a no-calorie option to consumers when Diet Pepsi was introduced in 1964.
  • LIPTON ICED TEAS

    LIPTON ICED TEAS
    In 1991, PepsiCo teamed up with Unilever LLC to launch Lipton ready-to-drink iced teas. Today the Pepsi/Lipton Partnership offers a full range of unsweetened, no-calorie, low-calorie and sweetened iced teas under the Lipton Iced Tea, Brisk and Pure Leaf brands.
  • STARBUCKS

    STARBUCKS
    In 1994, we entered a joint venture with Starbucks to market ready-to-drink coffee under the North American Coffee Partnership. Product offerings include bottled Starbucks Frappuccino, Starbucks Doubleshot, Starbucks Refreshers, Starbucks Iced Coffees and Starbucks Discoveries.
  • AQUAFINA

    AQUAFINA
    In 1994, PepsiCo entered the bottled water market with Aquafina, which is purified using a proprietary seven-step reverse osmosis process known as Hydro-7 to guarantee purity and taste.
  • TROPICANA AND DOLE

    TROPICANA AND DOLE
    In 1998, we acquired Tropicana, including Dole juice brands, making PepsiCo the leader in the 100% juice and juice drink category.
  • GATORADE

    GATORADE
    In 2001, we acquired Gatorade, the original sports performance drink. With a scientifically proven blend of carbohydrates and key electrolytes, Gatorade Thirst Quencher is designed for use in the moment of activity to help athletes hydrate, refuel and push through.
  • PROPEL

    PROPEL
    Propel water, launched by Gatorade in 2002, is a good source of vitamins C, E and B6 and provides calorie-free refreshment.
  • NAKED JUICE & IZZE

    NAKED JUICE & IZZE
    In 2006, we acquired IZZE Sparkling juice drinks. The Naked Juice line of premium juice and smoothie beverages joined the PepsiCo family the following year.
  • PEPSI MAX

    PEPSI MAX
    Cola drinkers learned it was possible to get bold cola taste with zero calories with the launch of Pepsi MAX in 2007.
  • SOBE 0 CAL & TROP50

    SOBE 0 CAL & TROP50
    In 2008, we broke new ground with the launch of 0-Calorie SoBe Lifewater and Trop50, two of the first nationally available beverages sweetened with Stevia Extract.
  • TAZO

    TAZO
    In 2008, we began distributing Tazo Iced Tea, which offers a range of sweetened, lightly sweetened and unsweetened ready-to-drink teas.
  • GREAT TASTE - LESS CALORIES

    GREAT TASTE -  LESS CALORIES
    In 2013, we continued to expand low-calorie options with products like Mountain Dew Kickstart (the great taste of DEW plus real fruit juice and an energizing kick all for just 80 calories per can), Starbucks Iced Coffee (cool coffee refreshment at just 110 calories per bottle) and Lipton Pure Leaf Not Too Sweet Teas (lightly-sweetened tea brewed from real tea leaves, at only 100 calories per bottle).
  • CALEB'S KOLA

    CALEB'S KOLA
    In 2014, we brought consumers Caleb's Kola, a unique kola crafted by a passionate group of kola lovers using ingredients from around the world.