Pepsi Timeline

  • Brad's Drink

    Brad's Drink
    Before it was called Pepsi it was known as Brad's drink. Caleb Bradham introduced this drink at his drug store where he made the very first Pepsi and where he sold it.
  • Pepsi Name

    Pepsi Name
    On this date Caleb Bradham decided to change the name of the drink to "Pepsi-Cola". Bradham had believed it was a "healthy" cola, helping with indegestion. The word Pepsi came from another word dyspepsia which means indigestion.
  • Pepsi-Cola Company Forms

    Pepsi-Cola Company Forms
    Pepsi started becoming so popular that Bradham had no other choice but to start the Pepsi-Cola Company
  • Drugstore to Warehouse

    Caleb Bradham moves the bottling of Pepsi-Cola from his drugstore into a rented warehouse. In his first year of sales he sold 7,968 gallons of syrup.
  • Bishop Factory

    Bradham purchases a new building in New Bern, North Carolina. This is where they moved all bottling and syrup production.
  • Pepsi's Logo Change

    Pepsi's Logo Change
  • Federal Government Pure Food Drug Act

    The Pure Food and Drug Act banned substances such as arsenic, lead, barium, and uranium, from food and beverages. Many soft drink companies had to change their formulas, one of them being Coca-Cola. Pepsi-Cola was free of all these substances so they didn't have to make any changes.
  • Trademark Registered in Canada

    There are now 15 Pepsi bottling pants in the United Sattes. After the Pepsi trademark is registered in Canada the syrup sales rise to 38,605
  • Pepsi-Cola Company Growing

    The bottling network grew to 40 franchises by 1907. Pepsi sold more than 100,000 gallons of syrup in 1907
  • Pepsi Trademark Registered in Mexico

    After the Pepsi Trademark was registered in mexico sales increase to 104,026 gallons of syrup.
  • Pepsi Delivery Service

    Pepsi Delivery Service
    Pepsi became one of the first companies to change their delivery service from horse drawn carts to motor vehicles.
  • Barnery Oldfield

    Oldfield was the first celebrity to endorse Pepsi. He described the drink as being very refreshing. After he had said this, Pepsi changed their advertisement theme to "Delicious and Healthful".
  • Pepsi-Cola Bottlers' Convention

    The first Pepsi-Cola bottlers' convention is held in New Bern, North Carolina.
  • Pepsi Theme line

    Pepsi created a theme line that speaks to the consumer with "Drink Pepsi-Cola, it will satisfy you."
  • Pepsi Files for Bankruptcy

    Pepsi filed for bankruptcy large part to do with the Great Depression. Sugar prices had sky rocketed because of this.
  • Loft Candy Company takes over Pepsi-Cola

    Charles G. Guth, president of Loft, becomes the president of Pepsi and commands the reformulation of Pepsi-Cola syrup formula.
  • 12 oz Bottle

    12 oz Bottle
    Pepsi-Cola had gained popularity during the Great depression by Introducing a 12 ounce bottle.
  • Walter S. Mack Jr.

    Mack was elected President of the Pepsi-Cola Company. He then turns Pepsi into a modern marketing company once he is elected president of Pepsi.
  • Mack gets names CEO-Guth Removed

    The Board of Directors removes Guth from the Pepsi payroll right after he plans to acquire a competing cola.
  • Long Island, New York - Midtown Manhattan

    Pepsi Headquarters move from Long Island City, New York, to midtown Manhattan.
  • Alfred N. Steele

    Steele is named president and CEO of Pepsi-Cola. His wife, Joan Crawford who is a movie star plays a huge part in promoting Pepsi.
  • New Logo

    New Logo
    Pepsi creates a new logo that gives the "bottle cap" look.
  • Herbert Barnet is Named President of Pepsi-Cola

  • New logo

    New logo
  • Diet Pepsi Debuts

    Diet Pepsi Debuts
  • Mountain Dew

    Pepsi-Cola acquires Mountain Dew from the Tip Corporation.
  • Frito-Lay

    Frito-Lay
    Frito-Lay and Pepsi-Cola combine forming PepsiCo Inc.
  • Pepsi becomes Largest Soft Drink brand in America

  • New Flavors - 12 pack of Cans Introduced

  • Pepsi Free

    Pepsi Introduces a Caffine-free cola.
  • Mug Root Beer

    Mug Root Beer
    PepsiCo acquires Mug Root Beer
  • Lipton Tea

    Lipton Tea
    PepsiCo and Lipton tea become a partnership
  • Pepsi-Cola Profits Reach $1 Billion

  • Pepsi-Cola 100th Anniversary