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Pepsi Changes Name
Pharmacist, Caleb Bradham changes the name of his carbonated soft drink from Brad's Drink to Pepsi-Cola. -
Pepsi moves locations
Operations move from a drugstore to a rented warehouse where they can now sell 7,000 plus gallons of syrup in just one year. -
Pepsi Creates a New Logo
Pepsi-Cola has a new logo, the first since its' creation. -
Pepsi gets another new logo and slogan
Pepsi-Cola gets a new logo and creates the slogan "The Original Pure Food Drink." -
Pepsi's Finances Suffer
Pepsi-Cola endures financial losses due to the sugar market collapse. -
Pepsi Goes Bankrupt
Pepsi-Cola goes bankrupt. Craven Holding buys it for $30,000. -
Pepsi Outsells Competitors
Pepsi starts selling twelve ounce bottles for five cents the same as its' competitors who are selling six ounces. -
Pepsi Changes its' Marketing Strategy
Americans are becoming more weight conscious so Pepsi creates "The Light Refreshment" campaign begins. -
Pepsi Changes With The Times
Pepsi recognizes the importance of the post-war generation, so it creates the theme of "Now It's Pepsi, For Those Who Think Young." -
New Pepsi
Introduces Diet Pepsi. -
New Addition to Pepsi
Acquires brand Mountain Dew. -
Embracing Pepsi
Introduces The Pepsi Challenge which will convince millions that Pepsi is superior. -
Pepsi And The NFL
Becomes the National Football League's Official Soft Drink Sponsor. -
Pepsi Edge
Introduces new brand Pepsi EDGE. It has the same taste but half the sugar, carbs and calories of normal colas, to accommodate health conscious Americans. -
Pepsi Revamps Logo
Pepsi revamps its' logo into its' modern day form, to gain more support.
