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Pharmacist Caleb Bradham from New Bern, North Carolina changes the name of his carbonated soft drink from Brad's Drink to Pepsi-Cola. The name comes from the two main ingredients pepsin and kola nuts. Year the new name was first used.
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Bradham moves his operations from his drugstore to a rented warehouse where he sells 7,968 gallons of syrup in just one year. Bradham advertises his drink as: "Exhilarating, Invigorating, Aids Digestion."
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Bradham purchases the Bishop factory in New Bern for $5,000. He moves all bottling and syrup operations to there and sales increase to 19,848 gallons.
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Pepsi-Cola has a new logo, the first since it's inception back in 1898.
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Pepsi-Cola trademark is registered in Mexico.
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Becomes one of the first to go from horse-drawn carts to motor vehicles delivery.
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Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. He appears in newspaper ads.
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Releases a new slogan that appeals to consumers: "Drink Pepsi-Cola. It will satisfy you." Bradham, thinking sugar prices will go higher, buys large stocks of sugar. Sugar drops to two cents per pound.
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Pepsi-Cola suffers enormous financial losses due to the sugar market collapse. Bradham borrows money and sells assets and additional stock shares. Only two Pepsi-Cola companies remain open.
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Pepsi-Cola goes bankrupt. Craven Holding Corporation buys its assets for $30,000.
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Begins selling twelve ounce bottles for five cents to counter its competitors who are selling six ounces for the same price.
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Moves operations to Long Island, New York.
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The theme "Twice As Much for a Nickel" appears in the cartoon strip Pepsi and Peter. Because of this, consumers become more aware of Pepsi-Cola's value advantage.
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Changes its logo to red, white, and blue in support of America's war effort. Pepsi-Cola canteen in Times Square, New York, operates throughout World War II. It enables millions of families to record messages to army personnel overseas.
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New logo has a "bottle cap" look with the tag line "Bigger Drink, Better Taste."
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Introduces product in a can for the first time.
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Introduces Diet Pepsi.
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Becomes the National Football League's Official Soft Drink Sponsor. Introduces the new brand Pepsi Blue with the tag line, "It's a Blue Thing."
