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Developed by Caleb Bradham and introduced as Brad's drink.
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The first Pepsi-cola logo used from 1898 to 1905.
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The Pepsi-cola company went bankrupt due to purchases of high priced sugar and the company was given a way to new owners.
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In the 1930's, Pepsi introduced 12-ounce bottles for a nickle which was the same price as Coca-cola but the Coca-cola company only produced 6-ounce bottles and consumers saw the better deal with Pepsi-cola and the company's profits doubled. Later in the 1940's they adopted a new logo (shown below) until the 50's.
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Pepsi-cola started to market towards African-Americans which at the time wasn't a market that was highly marketed towards. The marketing worked and Pepsi was three times more likely to be purchased than coke by African-American customers.
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Marketing campaigns by Coke and Pepsi to try to promote who's soda was better. The companies paid celebrities and musicians to be in ads and promotions to boost sells.
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Pepsi started to sponsor different kinds of events to get more promotion for their product. They sponsored with the NFL, NBA, Major league Soccer, Major league Baseball and even NASCAR.
