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Beginning
Caleb Bradham from New Bern, North Carolina changes the name of his carbonated soft drink from Brad's Drink to Pepsi-Cola -
The Name
The name Pepsi-Cola is first used. -
Patent
Bradham files an application to the U.S. Patent Office for the Pepsi-Cola trademark name. -
Sales
Bradham moves his operations from his drugstore to a warehouse. Sells 7,968 gallons of syrup in one year. -
New Name
Pepsi-Cola has a new logo, the first since it's inception back in 1898. -
Canada
Pepsi-Cola trademark is registered in Canada -
Franchise
Expands to a total of forty franchises -
Rough
Pepsi-Cola suffers bug financial losses due to the sugar market collapse. Bradham borrows money and sells assets and additional stock shares. -
Bankrupt
Pepsi-Cola goes bankrupt. Craven Holding Corporation buys its assets for $30,000. -
It’s ok
Giant candy company Loft, Inc. buys Pepsi-Cola. -
Loss
Caleb Bradham, the founder of Pepsi-Cola, dies. -
Still got it
Ninety-four new U.S. franchises are granted -
New man
Pepsi-Cola elects Walter S. Mack Jr. as its President. -
New
Introduces product in a can for the first time. -
New Prez
Alfred N. Steele becomes President and CEO of Pepsi-Cola. His wife, actress Joan Crawford, plays a big part in promoting Pepsi-Cola -
Diet
Introduces Diet Pepsi. -
The Dew
Acquires the regional brand Mountain Dew -
Annie are you ok?
Michael Jackson stars in the first two commercials of the new -
New Ad
Joe Montana returns in a commercial that challenges other celebrities to compare their pop to Pepsi. -
Expired
Adds expiration dates to all products -
May the force be with you
Lucasfilm and Pepsi shake hands on a long-term partnership for the Star Wars Trilogy films. -
Bottles
Pepsi Bottling Group, Inc. (PBG) becomes a publicly traded company. -
Football
Becomes the National Football League's Official Soft Drink Sponsor.