PEN Social Media By barmour Jul 6, 2011 Unofficial creation of Twitter and Facebook pages Period: Jul 6, 2011 to May 10, 2012 PEN Social Media Jul 10, 2011 Pre-Planning until Nov 28, 2011: define objectives, create PEN Social Media Plan Coles Notes Nov 16, 2011 PEN eNews published announcing PEN social media activities Nov 28, 2011 First tweet and Facebook post; 48 Likes Dec 6, 2011 PEN Team Meeting re: Intro to Social Media and PEN Plan Dec 14, 2011 Daily process for monitoring social media; 54 Likes Jan 10, 2012 Education and Learning monthly newsletter Jan 14, 2012 - Feb 13, PEN access:193 FB, 73 TW, 0 LinkedIn Jan 18, 2012 77 Likes; 19 Talking About; 522 Reach Jan 31, 2012 Meeting with Samantha, Ryerson re: PEN SM evaluation Feb 4, 2012 until Feb. 19, 2012 - Kerri did the social media posts Feb 8, 2012 PEN eNews published; 199 Likes, 32 Talking; 594 Reach Feb 10, 2012 DC Education and Learning Newsletter contribution Feb 14, 2012 - Mar 13; PEN access: 150 FB; 19 TW; 4 LinkedIn Feb 15, 2012 Hootsuite University Training Kristyn, Jayne and Beth Feb 20, 2012 DC Social Media meeting in Toronto Feb 22, 2012 Jayne presented PEN SM to MT Mar 1, 2012 Nutrition Month myths - posted throughout the month Mar 5, 2012 Create PEN Linked In account Mar 7, 2012 451 Likes; 56 Talking; 1610 reach; Target 300 Likes Mar 7, 2012 Current Issues - Social Media Mar 14, 2012 - Apr 13; PEN access: 377 FB, 13 TW; 9 LinkedIn Mar 15, 2012 various articles on social media read by Kristyn Mar 29, 2012 Webinar - How e-Listening Can Change the Way You Do Business Mar 30, 2012 Pinterest and Google + compare and contrast Apr 4, 2012 PEN eNews published Apr 5, 2012 559 Likes; 51 Talking; 1758 Reach Apr 14, 2012 - May 13; PEN access: 297 FB, 70 TW; 31 LinkedIn Apr 15, 2012 Build capacity for LinkedIn, background document; post, 9 followers Apr 17, 2012 examine Twitter followers, follow some Apr 25, 2012 DAA social media strategy received, publish in PEN eNews May 2, 2012 Initial report from Samantha re: PEN Social Media Evaluation May 4, 2012 515 Likes; 46 Talking; 2,272 Reach; 437 Twitter
