-
Press, Radio, Online, OOH (Campaign Visuals)
Deliverables:
Press, Radio, Online, OOH
Live:
15th Aug -
Period: to
Campaign Duration
-
Period: to
Awareness Phase
-
Online Banners
Live 8th Sep-15th Nov 2013 -
National dress promoters, HSBC branches
-40 days
-Live 8th Sep-30th Oct 2013 -
OOH
Live 8th Sep-15th Nov 2013 -
Period: to
Activation & Education phase
-
In mall & Roundabout Icons
Live 15th Sep-15th Nov 2013 -
Global Feed
Live 15th Sep-15th Nov 2013 -
London Bus
-4 days per city
-6 cities
-24days total
-Live 21st Oct-15th Nov 2013
