History header

Ogilvy & Mathers

By faa
  • Ogilvy sells everything $6K :Farmer --> AdMan

    Ogilvy sells everything $6K :Farmer --> AdMan

  • Period: to

    O & M history

    Inception to Charlotte Beers

  • Vision: We sell - or else..."

  • Hathaway Man

    Hathaway Man

    160% increase sales

  • Schweppes

  • Dove

  • Rolls Royce

  • Maxwell House. Good to the last drop

  • Amex - Don't leave home without it

  • MERGER with British partners

  • Ogilvy RETIRES

  • O & M known as "the class act of Madison Ave"

  • Huge advertizing boom 10-15%/annum

  • GLOBALIZATION and STOCK MARKET CRASH

  • HOSTILE TAKEOVER by WPP

  • Begins loosing accounts

    Unilever, Shell, Campbell soup, Roy Rogers, Amex,
  • OUTSIDER CEO brought in Charlotte Beers

    OUTSIDER CEO brought in Charlotte Beers

    Sales dropped from $800M (1998) to $500 (1992)

  • THIRSTY for CHANGE grp ==> Brand Stewardship

  • INTERNAL STRIFE