Nike Beginning to Now

  • The Swoosh

    The Swoosh

    The newly designed swoosh logo was registered with the U.S. Patent and Trademark Office.
  • Founding

    Founding

    Founded as Blue Ribbon Sports by Phil Knight and Bill Bowerman because they wanted new track shoes
  • Beginning

    Beginning

    Knight and Bowerman began as a distributor of of the brand now known as ASICS
  • Just Do It

    Just Do It

    The Nike slogan was coined in 1988 in a commercial made by Dan Wieden.
  • Cole Haan

    Cole Haan

    Cole Haan was acquired by Nike in 1988
  • First Store

    First Store

    The first store opened in 1980, dubbed Niketown
  • Hurley

    Hurley

    In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley
  • Converse

    Converse

    In 2003, Nike paid US$309 million to acquire Converse, makers of the Chuck Taylor All-Stars line of sneakers
  • Air Jordan 1 Golf

    Air Jordan 1 Golf

    Nike unveiled the Air Jordan 1, which are golf shoes
  • Rutgers Leaves

    Rutgers Leaves

    Rutgers left nike for Adidas