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The story of Newell started when the W.F. Linton Co., a manufacturer of metal curtain rods, defaulted on its loan. Prominent local businessman Edgar A. Newell purchased the company and renamed it the Newell Manufacturing Company.
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Newell Manufacturing distinguished itself by focusing on technology and production improvements. In 1908, the company boosted profits by investing in machines that produced curtain rods better and faster than any other manufacturer.
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