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New Balance was founded by William J. Riley in Boston in 1906 with the goal to provide shoes to people that had more arch support and that were more comfortable.
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Arthur Hall joined into his business. Arthur Hall was good at selling shoes to policemen and other people who worked on their feet all day.
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Arthur Hall sold New Balance to his son-in-law and his daughter, named Eleanor and Paul Kidd.
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Things changed, and they started creating different kinds of shoes. The “trackster” was released.
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The Company was sold again to Jim Davis. Jim Davis did not change the concept because he felt as if New Balance had a good thing going with the direction they were currently going in.
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The first evidence of New Balance and marketing was shown as the shoe was seen during the NYC marathon and gained a great amount of publicity and the company really took off after this.
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A huge conflict arose because in the past their shoes had been made in the United States, but to cut costs they started manufacturing shoes overseas.
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James Worthy signs with New Balance and three shoes were released with James Worthy’s name and number on them
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The first shoes in their main “1000” series were released. These shoes are still being made today and they are very popular.
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New Balance becomes a large sponsor of the Major League Lacrosse.
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New Balance acquires Brine, a lacrosse, hockey and soccer company.
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New Balance sponsors Indoor and Outdoor High School Track championship.
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New Balance signs Rob Pannell to a deal. Rob Pannell becomes the face of the lacrosse division.
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New Balance releases their first lacrosse cleat, the New Balance Freeze.
