Timeline: netPhone Launch | Timetoast

Period: Sep 26, 2011 to Feb 28, 2012

Ongoing outreach to editors via Twitter, via Text 100's personal accounts

This initiative will help editors recognize Text 100's staff easily amongst all the noise on Twitter and the hundreds of pitches they receive daily.
Period: Nov 1, 2011 to Nov 9, 2011

Begin inviting journalists and analysts to event
Period: Nov 1, 2011 to Jan 17, 2012

Cisco Business Strategies
Nov 10, 2011

Earnings
Period: Nov 11, 2011 to Mar 1, 2012

Cisco thought leadership program

Ongoing creation of white papers and pitching op-eds
Nov 24, 2011

Event to announce Cisco's entry into mobile market
Nov 30, 2011

Deadline for Global Mobile Award Submission

Submitting for Best Technology Breakthrough
Dec 20, 2011

Job Creation Announcement
Jan 17, 2012

Announce launch date at a press conference

We would ordinarily do this on a Monday, but January 16 is MLK Day
Period: Jan 17, 2012 to Mar 1, 2012

Product Strategy
Period: Feb 14, 2012 to Feb 28, 2012

Pitching journalists to set up pre-briefs

Sending to journalists under embargo. WSJ and Tech Crunch do not honor embargos so they will be excluded from these pre-briefs.
Period: Feb 21, 2012 to Feb 28, 2012

Pre-brief Analysts
Period: Feb 27, 2012 to Mar 1, 2012

Mobile World Congress 2012
Feb 28, 2012

Launch netPhone
Mar 15, 2012

4th Annual pwn2own Hacking Competition

Exact date TBD