netPhone Launch

Ongoing outreach to editors via Twitter, via Text 100's personal accounts

Period: Sep 26, 2011 to Feb 28, 2012

This initiative will help editors recognize Text 100's staff easily amongst all the noise on Twitter and the hundreds of pitches they receive daily.

Begin inviting journalists and analysts to event

Period: Nov 1, 2011 to Nov 9, 2011

Cisco Business Strategies

Period: Nov 1, 2011 to Jan 17, 2012

Earnings

Nov 10, 2011

Cisco thought leadership program

Period: Nov 11, 2011 to Mar 1, 2012

Ongoing creation of white papers and pitching op-eds

Event to announce Cisco's entry into mobile market

Nov 24, 2011

Deadline for Global Mobile Award Submission

Nov 30, 2011

Submitting for Best Technology Breakthrough

Job Creation Announcement

Dec 20, 2011

Announce launch date at a press conference

Jan 17, 2012

We would ordinarily do this on a Monday, but January 16 is MLK Day

Product Strategy

Period: Jan 17, 2012 to Mar 1, 2012

Pitching journalists to set up pre-briefs

Period: Feb 14, 2012 to Feb 28, 2012

Sending to journalists under embargo. WSJ and Tech Crunch do not honor embargos so they will be excluded from these pre-briefs.

Pre-brief Analysts

Period: Feb 21, 2012 to Feb 28, 2012

Mobile World Congress 2012

Period: Feb 27, 2012 to Mar 1, 2012

Launch netPhone

Feb 28, 2012

4th Annual pwn2own Hacking Competition

Mar 15, 2012

Exact date TBD