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Period: to
Ongoing outreach to editors via Twitter, via Text 100's personal accounts
This initiative will help editors recognize Text 100's staff easily amongst all the noise on Twitter and the hundreds of pitches they receive daily. -
Period: to
Begin inviting journalists and analysts to event
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Period: to
Cisco Business Strategies
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Earnings
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Period: to
Cisco thought leadership program
Ongoing creation of white papers and pitching op-eds -
Event to announce Cisco's entry into mobile market
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Deadline for Global Mobile Award Submission
Submitting for Best Technology Breakthrough -
Job Creation Announcement
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Announce launch date at a press conference
We would ordinarily do this on a Monday, but January 16 is MLK Day -
Period: to
Product Strategy
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Period: to
Pitching journalists to set up pre-briefs
Sending to journalists under embargo. WSJ and Tech Crunch do not honor embargos so they will be excluded from these pre-briefs. -
Period: to
Pre-brief Analysts
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Period: to
Mobile World Congress 2012
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Launch netPhone
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4th Annual pwn2own Hacking Competition
Exact date TBD