• netflix was born

    netflix was born
    Reed Hastings and Marc Randolph had an idea to rent DVDs by mail. They tested the concept by mailing themselves a DVD. The DVD arrived intact, and the idea for Netflix was born.
  •, the first DVD rental and sales site, is launched.
  • subscription service

    subscription service
    The Netflix subscription service debuts, offering members unlimited DVD rentals without due dates, late fees, or monthly rental limits.
  • system

    A personalized movie recommendation system is introduced, using members’ ratings on past titles to accurately predict future choices.
  • IPO

    Netflix makes its initial public offering (IPO), at a selling price of $1 a share under the NASDAQ ticker NFLX.
  • 1 million.

    1 million.
    Netflix is issued a patent by the U.S. Patent & Trademark Office to cover its subscription rental services as membership surpasses 1 million.
  • profiles.

    The Profiles feature launches, allowing members to create different lists for different users and/or different moods.
  • 5 million.

    5 million.
    The Profiles feature launches, allowing members to create different lists for different users and/or different moods.
  • streaming.

    Streaming is introduced, allowing members to instantly watch series and films.
  • TV set-top boxes.

    TV set-top boxes.
    Netflix partners with consumer electronics brands to allow streaming on Xbox 360, Blu-ray players and TV set-top boxes.
  • streaming in tv.

    streaming in tv.
    After nearly three years and 40,000 submissions, the $1 million Netflix Prize is awarded to the team Bellkor's Pragmatic Chaos for improving the accuracy of recommendations by 10%. Streaming partnerships expand to internet connected TVs as membership surpasses 10 million. The Netflix Culture Deck is published.
  • netflix in canada.

    netflix in canada.
    Netflix arrives in Canada and streaming launches on mobile devices. The first dedicated kids experience debuts on streaming.
  • netflix in latam.

    netflix in latam.
    Netflix launches in Latin America and the Caribbean. The first Netflix button appears on remote controls.
  • netflix into stand-up.

    netflix into stand-up.
    Membership reaches 25 million members, and expands into the United Kingdom, Ireland and the Nordic Countries. Netflix ventures into stand-up specials with 'Bill Burr: You People Are All the Same.'
  • emmy awards.

    emmy awards.
    'House of Cards,' 'Hemlock Grove,' 'Arrested Development' and 'Orange Is the New Black' usher in the first slate of original series programming. 'House of Cards' goes on to win three Primetime Emmy awards - the first for an internet streaming service. The Profiles and My List features debut on streaming.
  • 50 million.

    50 million.
    Membership surpasses 50 million and extends to Austria, Belgium, France, Germany, Luxembourg and Switzerland. Netflix begins streaming in 4K Ultra HD.
  • "club de cuervos".

    "club de cuervos".
    Our first original feature film ('Beasts of No Nation'), our first non-English original series ('Club de Cuervos') and our first Asian original ('Terrace House') debut. Membership extends to Australia, Cuba, Italy, Japan, Spain and New Zealand. Audio descriptions for the visually impaired launch with 'Daredevil.'
  • 21 languages.

    21 languages.
    Netflix expands to 130 new countries, bringing the service to members in more than 190 countries and 21 languages around the world. The Download feature is added for offline and on-the-go viewing.
  • 100 million.

    100 million.
    Membership hits 100 million members globally. Netflix wins its first Academy Award, for 'The White Helmets.' The introduction of interactive storytelling and the Skip Intro button gives members more choices to tailor their viewing experience.
  • 23 series.

    23 series.
    Netflix is the most-nominated studio at the Emmys, winning 23 for series including 'GLOW,' 'Godless' and 'Queer Eye.' PIN protection is rolled out as part of several parental control enhancements.
  • "ROMA".

    Netflix wins four Academy Awards, for 'ROMA' and 'Period. End of Sentence,' and debuts its first original animated film with 'Klaus.' New production hubs open in London, Madrid, New York and Toronto. 'Bandersnatch' wins the first major Emmy for an interactive title.
  • top 10.

    top 10.
    Top 10 lists debut, allowing members to see what’s popular for the first time. Netflix is the most-nominated studio at the Academy Awards and Emmys. The Hardship Fund launches to aid creative community workers impacted by COVID-19, and two percent of their cash holdings move to financial institutions supporting Black communities.
  • 200 million.

    200 million.
    Membership surpasses 200 million. Netflix releases its first-ever film and series diversity study, in conjunction with the USC Annenberg Inclusion Initiative, and announces plans to reach net zero greenhouse gas emissions by the end of 2022.