Monster Energy Corp. By bosanch May 1, 2002 New Drink Monster Energy was launched Period: May 1, 2002 to May 15, 2012 Monster Energy Corp. May 15, 2003 Absolutely Zero debut May 15, 2005 Monster starts endorsing sports athletes May 15, 2007 6 new drinks are added to the monster line up May 15, 2010 monster debuts new drinks in the UK and other countries