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Carl Benz obtains a patent for his 3 wheeled car, the Motorwagen.
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The Mercedes automobile was first marketed in 1901 by Daimler-Motoren-Gesellschaft (Daimler Motors Corporation).
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The brand Name Mercedes was used for most of the cars made by Daimler Motoren-Gesellschaft
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This is the first time we see the iconic Mercedes-Benz star in the Mercedes logo.
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Benz logo with laurel wreath, registered as trademark on 6 August 1909.
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This logo represents the land sea and air
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On 18 February 1925, both brands registered their new shared logo – Daimler's Mercedes star in Benz's laurel wreath, an action in anticipation of the 2 companies merger.
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In 1926, the first car was produced under the Mercedes-Benz name. following the merger of Karl Benz's and Gottlieb Daimler's companies. The company is also known by its parent name Daimler AG.
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The second iteration of the 3 point star in a circle
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Mercedes-Benz decided to stick with a solid black logo for 56 years, until in 1989, when the star changed to a metallic pattern
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In 1998, Daimler-Benz AG (The parent of Mercedes-Benz) and Chrysler and its subsidiaries merged together to form DaimlerChrysler Motors Company LLC.
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In May of 2007, DaimlerChrysler announced the sale of 80.1% of Chrysler Group
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They would keep with the plain metallic star in a circle for another 20 years, until they made the small addition to add the words Mercedes-Benz back into their logo in 2009. This is the same logo they use today.