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During this era, the Great Depression was affecting the United States. Many men were not able to afford to partake in fashion. The 1930s was peak taste, rivaling many European countries. Men took pride in their clothing and the message it projected. Many "menswear rules" were created in this period. The clothing often enhanced the male physique. The idea was not to set the man apart from others but to allow him to be an "individual among individuals." -
During this era World War 2 recently ended. With lower demand, the price of custom tailoring rose, which allowed mass production and the creation of ready-to wear clothing. Basic clothing was much cheaper and more accessible. Although there was now less variety and the creation of "trend cycles." This era was defined by purchasing the newest styles that were "in fashion." -
In the 1950s men were returning from war. They adopted the Ivy League look. The goal was to look like a part of a club; boxy sack suit, oxford shirt, rep tie, and loafers. This was easy for mass manufactures to produce the same ill-fitting jackets. Man-made fabrics such as rayon and nylon were incorporated. The period was dominated by conservative grey suits and minimalist accessories. -
The 1960s were a period of rebellion against the conservativism of the 1950s. Clothing reflected this through expression of individuality. The clothing industry began producing a variety of styles. This was the first time fathers began looking to sons for advice. Men wanted to look young and care-free. This trend took styles further away from elegance and more toward casual. -
The 1970s were a continuation of the 1960s rebellious fashion. For men this meant bell bottoms, tie dye shirts, and military surplus clothing. The most popular accessories were homemade jewelry or headbands made from natural materials. Men began wearing three-piece suits in bright colors and patterns.