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McDonald's Marketing

  • The first McDonald's BBQ opens

    The first McDonald's BBQ opens

    Brothers Richard and Maurice opened "McDonald's BBQ in San Bernardino, California in 1940
  • Closed Shop

    Closed Shop

    The brothers closed shop and reopened three months later with a streamlined nine-item menu which is still feature today.
  • Arches Introduced

    Arches Introduced

    In 1952 the mascot "Speedee" was replaced by the infamous golden arches
  • First Big Investment

    First Big Investment

    Salesman Ray Kroc visited California, intending to sell multimixers to the McDonald's brothers, the operation piqued his interest and he stepped in as McDonald's national franchising agent.
  • First Out of State McDonald's opens

    First Out of State McDonald's opens

    First out-of-state McDonald's opens in Des Plaines, Illinois
  • Large expansion

    Large expansion

    By 1959,there were 102 restaurants nationwide
  • First Commercial

    First Commercial

    In 1966, McDonalds aired its first ever TV commercial, where they first introduced Ronald McDonald.
  • Happy Meal Introduced

    Happy Meal Introduced

    The happy meal was invented to market the brand towards kids
  • McRib Ups and Downs

    McRib Ups and Downs

    McRib was introduced n then was taken off the menu and put back on due to poor sales.
  • Partnering With Monopoly

    Partnering With Monopoly

    McDonald's partners with Hasbro to create a Monopoly sweepstakes to increase sales
  • Fraud!

    Fraud!

    A fraud case within the McDonald's team stops the game, but the game still continues to this day
  • The Images

    The Images

    Since early 2000, McDonald's has become associated with cheap and tasty foods
  • Supersize Me

    Supersize Me

    In 2004 the documentary Supersize Me displayed the negative effects of eating this fast food constantly
  • Getting Healthier

    Getting Healthier

    After many negative reactions, McDonald's decides to get rid of the supersizing option, and begins marketing a healthier Happy Meal
  • Decline in sales

    Decline in sales

    Sales went through a steep decline, the first in nearly a decade