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Speedee Sevice
In 1948 the first mc Donalds Logo was created by the brothers they designed a winking chef character, Speedee, to help communicate the message of how fast their servce was ,
Donalds brothers they named the 'Speedee Service System'. Barbecue was taken from the menu to get the meal to the customers faster. -
Creating a new look
In 1952 the McDonald brothers asked architect Stanley Meston to design their first franchised . golden arches were trending in the 1950s the 2 Arches seem to amaze everone . So the brothers paid George Dexter a popular sign maker The brothers brought in a sign-maker, George Dexter put the golden archs on the side of the store. -
A new chanfe
The franchise's success continued, by the expansion of the highways systems. The Golden Arches had become an instantly recognisable icon and would remain the company's logo for decades to come. But A new logo was not enough the wante to make a new -
Meaning of the Arches
The arches are said to reverberate with symbolism, rendering the image of McDonald’s restaurant as a “paradise” of cleanliness, friendliness, self-discipline and cheerfulness. -
The Golden arch
From a side angle the arches formed a M . However, it wasn't until Ray Kroc bought the business in 1961 that the distinctive President of McDonald's Corporation, sketched out a first attempt before head of constructions and engineering Jim Schindler hit upon an 'M' with a slanting line running through the interlocked arches to represent the roof of the store, higher at the front and lower at the back. -
Further iterations
Archy McDonald was used on delivery trucks around 1962. In addition, he was featured dancing around a counter in McDonald's first TV commercials the same year. -
First tv commerial
McDonalds makes it first commerial on tv featuring the dancing Mc Donald commerials -
Company Name Apears
The company’s name, “McDonald’s”, however appeared in the McDonalds logo for the first time in 1968. Although the physical arches were discarded from all the restaurants’ building design, the Golden Arches have become the crucial element of their corporate logo, and have played an instrumental role in branding the company. -
CHanign the Logo
The logo has had several iterations in since then. Between 1975 and 2006 they were framed by a solid red rectangle; a glass version was used on the windows of some newer restaurants from 1976, and from 1992-2009 the arches were given a brighter highlight and raised to stand on a red trapezoid featuring the brand name. A standalone shadowed version also came into circulation between 1993 and 2010. -
Offical Logo
Today the official logo exists in a few shapes and sizes, but all feature the stripped back yellow arches accompanied by the official motto. -
Im Lovin It
Im lovin it became their offical slogan for McDonalds in early 2000's it was simple but easy to remeber . It explan what people felt about Mc Donads food. -
Explaing the colors
The yellow color in the McDonalds logo symbolizes happiness, optimism and joy, whereas the red color stands for passion, determination, energy and vitality.
