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1450
1450-1900: Beginning of printed media
In 1450, Gutenberg created the printed media, it allows the mass diffusion, in a future this event would be the beginnig of current marketing. -
Beginning of radiophonic publicity
This brings a new mean of diffusion in american population, a new opportunity to American companies. -
Increase of radios per homeholds
A half of American population own a radio, this is an amazing rise because twenty years before the whole population didn´t get anyone. -
Emergence of tv advertising
The first Tv spot was created and it attains 4000 tv devices. -
Telephone Permation
Above 50% of American population has access to telephonic communication. -
Marketing´s improvement
In 1954 tv advertising has become in a bigger revenue than radio and newspaper publicity -
Telemarketing
Telemarketing arises as an efficient and profitable advertising resource. -
Digital Emergence
In 1981 the Maccintosh was advertised inside half-time super Bowl.
This advertisement reached 44.6% of American families in the United States -
Mobile Phone emergence.
Between 1990 and 1994, 2g connection was tasted in the United States, it means the beggining of the new digital media -
Tv as advertising leader
The TV gains more revenue than newspapers and magazines by advertising. -
Yahoo appears
Yahoo lauchs its search engine -
SEO
The word SEO is added inside marketing language -
Google: The formation of a giant
Google launched its search engine, in the next years it will launch other amazing programmes such as Adwords and Google analytics. -
Inboud Marketing´s age
In 2004 Facebook was created by Mark Zuckenberg, at the same time linkedin was launched. -
Youtube: The red giant
Youtube was launched as a new platform and proves new type of content by young population.
In 2017 youtube creates its paying service called "YoutubeRed" -
Amazon
Amazon becomes in a millionaire company, inside that period the digital store sold 10,000 million of dollars approximately. -
The new advertising leader
Young population around the world spend .1 hours more in internet than tv, this is the new trending around the world, it is expected that this fact will increase. -
The neutrallity has finished
The internet neutrallity finished in 2017, this date will bring important and (probably) negative changes in digital bussiness, advertising revenues and publicity inversion. -
Changes
In 2016 Google changes its algorithm and facebook changes the game talking about paid advertising.
