Marketing By jczargo4 Period: Jan 1, 1906 to Dec 31, 1996 Sports & Entertainment Marketing Mar 31, 1906 NCAA is formed Jan 30, 1926 RCA establishes NBC Jan 30, 1934 Lou Gehrig appeared on a Wheaties box. Jan 30, 1939 First television is sold Jan 30, 1949 Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract Jul 18, 1955 Disneyland Opens Aug 5, 1961 Six Flags opens Jan 30, 1964 Phil Knight opens Blue Ribbon Sports. In 1972 Later changed to Nike Oct 1, 1971 Magic Kingdom opnes Jan 30, 1973 Rich Foods pays for the naming rights to the Buffalo Bills football stadium. Jul 27, 1980 The US boycotts the Summer Olympics in Moscow Aug 1, 1981 MTV debuts Aug 12, 1981 First IBM Personal Computers are available for retail sales Nov 30, 1982 Michael Jackson's Thriller is released Jul 27, 1996 Atlanta Olympics