Marketing

  • Period: to

    Sports & Entertainment Marketing

  • NCAA is formed

    NCAA is formed

  • RCA establishes NBC

    RCA establishes NBC

  • Lou Gehrig appeared on a Wheaties box.

    Lou Gehrig appeared on a Wheaties box.

  • First television is sold

    First television is sold

  • Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract

    Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract

  • Disneyland Opens

    Disneyland Opens

  • Six Flags opens

    Six Flags opens

  • Phil Knight opens Blue Ribbon Sports.  In 1972

    Phil Knight opens Blue Ribbon Sports. In 1972

    Later changed to Nike
  • Magic Kingdom opnes

    Magic Kingdom opnes

  • Rich Foods pays for the naming rights to the Buffalo Bills football stadium.

    Rich Foods pays for the naming rights to the Buffalo Bills football stadium.

  • The US boycotts the Summer Olympics in Moscow

    The US boycotts the Summer Olympics in Moscow

  • MTV debuts

    MTV debuts

  • First IBM Personal Computers are available for retail sales

    First IBM Personal Computers are available for retail sales

  • Michael Jackson's Thriller is released

    Michael Jackson's Thriller is released

  • Atlanta Olympics

    Atlanta Olympics