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1910 BCE
The start of makeup
The art of wearing makeup was invented approximately 12,000 years ago by the ancient Egyptians. But the makeup market was developed in the US during the 1910s by Elizabeth Arden, Helena Rubinstein, and Max Factor.(https://people.howstuffworks.com/about-makeup1.htm) -
Makeup in the 1920s
During the 1920s, the messy elixir blushes of past years were replaced by creams, powders, liquids, and rouge papers. Powder blushes became more popular after the invention of spill-proof containers and the compact. Indelible blushes, like indelible lipsticks, were popular.(https://en.wikipedia.org/wiki/Cosmetics_in_the_1920) -
Makeup in the 1930s
In the 1930s, women were putting more feminine emphasis on the face. Hair grew longer and became curled and wavy, the heavy kohl eyeshadows from the 1920s were replaced by lighter shades. Pale ivory foundations, such as worn by female icons, made women look very soft and delicate in the 1930s.(http://vintagemaedchen.de/1930s-makeup) -
Makeup in the 1940s
940s makeup is one of the most “vintage” looks and rather simple to recreate. There was a push for all things natural, unlike the 1930s and 1950s, which favored reshaping eyebrows and contouring the face. ... By 1948, between 80 and 90 percent of women wore lipstick, two thirds wore rouge and a quarter wore eye makeup.(https://vintagedancer.com/1940s/1940s-makeup-guide/) -
Makeup in the 1950s
Women were encouraged to keep its use light and natural. This all changed by the mid 1950s when women were wearing colorful eye shadows that matched their couches, curtains, shoes, and handbags. ... For daywear, matching shadow to eye color was the most common.(https://vintagedancer.com/1950s/1950s-makeup/) -
Makeup in the 1960s
1960s Makeup & Beauty Products. The youthquake movement of the 60s had women turning their faces back in time. The doll face look with baby pink lips and exaggerated eyelashes lasted most of the decade. 60s mod makeup went a step further with outlined eyelids, double thick fake eyelashes and drawn on lower eyelashes.(https://vintagedancer.com/1960s/1960s-makeup-beauty/) -
Makeup in the 1970s
Black mascara, black eyeliner, and shimmer eye shadows make the eyes very dramatic. During the late '70s, softer looks become more fashionable and replace powders with soft foundations that provide sheer coverage. The eyes are kept neutral for daytime with mascara used on the top and bottom lashes.(https://glamourdaze.com/2015/09/the-1970s-makeup-look-5-key-points.html) -
Makeup in the 1980s
1980: The 80's saw a dramatic change from previous decades where women typically wore makeup that was natural and light. Instead, the new order of the day was to experiment with heavy layers of bold, bright colors. ... Smokey eyes in bright colors such as fuchsia, electric blue, orange, and green were hugely popular.(cosmeticsinfo.org) -
Makeup in the 1990s
The main goal in the 90s when it comes to makeup was looking natural yet edgy, with all hues of brown being used all over the face. The two main looks that were predominantly sported consisted either of just foundation, bare eyes and a dark-nude lip or brown/maroon eyes with either a nude or a dark plum lipstick.(http://www.blogs.buprojects.uk/2015-2016/claudianash/2015/12/26/the-1990s/) -
Makeup in the 2000s
While the 00s didn’t really have one definitive look, the smoky eye did receive a glamorous update to the simple 90s version. During this decade, browns and blacks were upgraded to bronzes and golds, midnight blues and silvers, in shimmering finishes that both darkened and attracted light to the eyes. No smoky eye look was complete without insanely long lashes and slim, perfectly arched eyebrows.(https://www.skincity.co.uk/blog/2015/07/beauty-decades-the-2000s/) -
Makeup in the 2010s
As moody as the previous year's dark, smudgy eyeliner was, super-dark lip color took the drama and depth to a glamorous new level. Brooding berries led the way for making other intense, inky shades more mainstream. Suddenly, black lipstick wasn't just for Halloween; it was for brunch(https://www.allure.com/gallery/biggest-beauty-hair-makeup-trends-of-decade) -
Makeup Now!!
If not white eyeliner, 2020 is going to see a continuation of 2019's colorful eyeliner trend. "Pastels and neons are also going to be big, especially when worn with contrasting shades," Ta says. Try pairing pink with red, blue with orange, or any other contrasting combination of color.(https://www.whowhatwear.com/makeup-trends-2020)
