Makeup Throughout The Years.

By melanii.i_
  • Shiseido

    Shiseido

    Arinobu established Japan's first private pharmacy in Ginza Tokyo.
  • face powder

    face powder

    Face powder became popularized throughout this time. They did not come in extravagant colors and were used to give the woman more color.
  • Shiseido began their chain store systen

    Shiseido began their chain store systen

    Shiseido made its way into the industry by opening up a chain store system. This was a huge part of the makeup industry.
  • Max Factor Sr. The invention.

    Max Factor Sr. The invention.

    Max Factor Sr. invented face paint. He used a model and made full-body makeup
  • NYX.

    NYX.

    In the early 2000s Colorful makeup was trending and creativity was flowing. Blue eyeshadow and colorful lips were in.
  • First ever youtube tutorial.

    First ever youtube tutorial.

    Adrienne Nelson uploaded the first-ever youtube tutorial. She titled it "Makeup Lessons - LOOK HOT in 5 Minutes or Less"
  • Cover girl

    Cover girl

    The first male face of CoverGirl James Charles. At just 17 years old modeled for Covergirl and was showing boys it was okay to wear makeup. He soon after made a youtube channel and went viral.
  • YSL Beauty.

    YSL Beauty.

    Today YSL Beauty is the most selling brand in stores.